Nu-in

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nu-in is a fashion brand founded in 2019 by a group of friends who wanted fashion-forward, sustainable wardrobe staples at an affordable price. It sells a curated mix of women's and men's clothing, including knit and midi dresses, mini dresses, wide-leg trousers, oversized shirts and hoodies. The brand describes its style as a blend of Scandinavian chic minimalism and Berlin street style, focused on everyday must-have pieces. nu-in says it uses circular manufacturing and works with partner Valerius 360 to use only jersey materials made from textile waste, with a stated goal of becoming a fully circular brand. The site also has a sale section. It is aimed at shoppers who want affordable everyday basics with a more sustainable approach.

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