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Flooret sells flooring online and describes its aim as high-quality, affordable flooring. Its main ranges are Modin luxury vinyl plank, Arista laminate, Silvan resilient hardwood and Provence natural hardwood, each presented by the site with its own material and style. The range also includes Flooret rugs, trim and stair pieces such as TrueStep LVP stair treads and TruePlank LVP stair nosings, and sample kits so customers can test a floor before ordering. The site features collaborations with designers and brands, including Jungalow, Farah Merhi and Hammy & Olivia. It is aimed at homeowners, with a room visualizer and a fit quiz, and also at flooring professionals, architects and designers working on commercial spaces, and independent retailers. The site links to a find-a-retailer page and a referral programme. It does not state where the company is based or which countries it ships to.
