Floofliving

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Floof sells decorative throw pillows and curated pillow sets for the home, billed as "The World's Finest Pillows". Pillows come in square, lumbar, bolster, moon and ball shapes, in patterns such as floral, geometric and check, and in materials including velvet, tweed, faux fur and leather. Its collections include Beach Club, Boho Grande, Serene Luxe, Chic Chalet, Mad Maximalist and Museum Pop, plus Floof Jr., a children's line. The site says the pillows are handmade in California from fabrics sourced around the world, and highlights overstuffing for comfort, reinforced hems and hidden zippers. The store is aimed at people furnishing or restyling their homes and offers a talk-to-a-designer service, a trade programme and a rewards programme. It offers free shipping on two or more pillows.

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