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ESW Beauty sells Korean-made skincare, mainly sheet and hydrogel face masks. Its masks include a Raw Juice line. The range also covers lip treatments, eye patches, serums, moisturizers, facial mists and value sets. Collaborations include ESW Beauty x SmartSweets and OnlyOne Glow by Aliya, and seasonal sets and advent calendars are offered. The site lists ingredients such as vitamin C, hyaluronic acid, niacinamide, peptides, centella, aloe vera, green tea and shea butter, and groups products by concerns such as dry, dull, sensitive and blemished skin. The brand was founded by Elina Sofia Wang, who says she started it in 2019. The site describes its products as clean skincare and its masks as made in Korea. Free US shipping applies on orders over $20. Headquarters, shipping countries outside the US and return terms are not stated on the site.
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