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FOCO sells sports and entertainment fan merchandise, with a tagline of Fans Only. Its range includes clothing, accessories, bags and shoes for men, women and kids, alongside home goods, toys and collectibles such as bobbleheads, pins and figurines. Products are organised by fandom, covering NFL, MLB, NBA, NHL, college teams, MLS, Premier League and US Soccer, as well as entertainment properties including Hello Kitty, Peanuts, Nickelodeon, DC and WWE. Toy lines on the site include BRXLZ, PZLZ and jigsaw puzzles. The company says its journey began in 1998 and that it holds major sports and entertainment licences. It describes itself as a community of fans. The site has storefronts for the United States, Canada, the United Kingdom and Ireland, and it is aimed at sports and pop culture fans who want to show their team or favourite franchise.
