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NICI is a German plush toy and gift company, selling its own soft toys through an online shop in lines such as My First NICI for babies, Bears & Friends, Better Together, and the XXL Friends range with 70 cm plush. The range also includes keychains and magnetic plush animals, cushions and blankets, mugs, slippers, hot water bottles, stationery, bags and backpacks, and licensed characters from Molang, Shaun das Schaf and Glücksbärchis. The company says it has made products for over 30 years and emphasises product safety testing, with most items washable on a gentle cycle. The shop is published in German with an English option, and it offers limited editions and plush charms that attach to bags and keys. It is aimed at children, collectors and gift buyers, and NICI GmbH operates the site.
